"This Business Called Art" is a panel discussion co-hosted by Arts Habitat, Carmel Art Association and the Monterey Museum of Art. The event will be held at the Monterey Museum of Art, 559 Pacific St., Monterey, in the museum's main gallery. The doors will open at 6:00 PM on Wednesday, June 11; the panel will start promptly at 6:30. Wine and light hors d'oeurves will be available. Tickets are $40 at the door; $35 presale through Ticket Guys or by check to Arts Habitat.
The evening is directed at the needs of visual artists who are interested in the fundamental business side of art-- finding an audience for their work: lookers, buyers, collectors. The three panelists and moderator will provide an overview of how artists market their work now, and how traditional methods (gallery representation, exhibitions, museums) and new methods (social media, web presence) work, or do not. There will be ample opportunity for questions from audience members.
Workshops covering other topics of interest specific to the business of art will be presented in the fall.The attendees of the panel event will be asked which topics they would like to see covered in the workshops.
The panel members are:
Moderator: Charlotte Eyerman, Executive Director, Monterey Museum of Art
Eyerman served as director of the French Regional American Museum Exchange (FRAME), a consortium of 26 major museums, prior to joining the Monterey Museum of Art. She did strategic and curatorial work for the Natural History Museum of Los Angeles County, and has extensive curatorial and consultant experience at several Southern California museums and galleries, including work with Gagosian Gallery in Beverly Hills, the Pasadena Arts Council, and the J. Paul Getty Museum.
Nina Simon, Executive Director, Santa Cruz Museum of Art and History
Simon is an internationally-recognized expert on active community participation in cultural institutions and has been named a "museum visionary" by Smithsonian Magazine for her innovative approach to design.
Chris Winfield, Painter, Owner/Director, Winfield Gallery
Winfield is passionate about encouraging and guiding artists to perfect their personal style and artistic expression. He exhibits contemporary art at his gallery in Carmel. He was born and raised in a family of artists, and paints every day.
Huntington Witherill, Photographer
Witherill has exhibited world-wide, and his works are in distinguished collections. His early acceptance and use of digital technologies has had significant influence on many fine-art photographers.